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Glossary of Terms for the Pacakging Industry
Frequently Asked Questions

Click Names at Left with Links to See Samples
Colors Print process using 1 to 6 colors to create graphics
Counter Cards Press sheets mounted to chipboard, SBS, Foamcore, or similar material with an easel back and optional pocket for literature.
Displays, (P.O.P.) Displays, including Point of Purchase Displays (see below), used to show off merchandise and draw attention to new, specialty, or seasonal items. Also used to promote contests, special sales, or to boost sales of an item. Displays are used as an advertising medium to increase sales and consumer awareness of specific items, brands, and companies.
Die Cut The process used to cut paper, cardboard, boxes, plastics, etc. from a flat sheet of material. The die cut will include the number of cuts to make the product laminate fit a box, or the number of cuts to allow a sheet to be folded into a box or mailing package.
F.O.B. Freight On Board - Cost of product at the shipping dock or point of origin. Shipping from the FOB point is extra and not included in the price estimate, unless specified. For example, if a product is made in Nevada, but is destined for overseas, the price quote might include "FOB San Diego," which means shipping charges are calculated to San Diego in the bid, but overseas shipping has yet to be determined by the buyer. Since the cargo might go by air or by container ship, the price will depend upon the client's selected shipping method.
Easel Cards See Counter Cards  
Embossing Creating a raised area on a sheet of paper using a pair of dies and counters. May be combined with Foil Stamping
Finishing, Graphic Arts Finishing Service for Commercial Printers: completing products, like boxes, by cutting, applying graphics, and assembling from supplied custom artwork.
Hand Assembly Together with folding and gluing, hand assembly prepares the complete product for final shipment.
Film Laminate Process in which clear poly film (usually with graphics)is adhered to a press sheet.
Foil Stamping The process of applying an image to paper using colored foils, dies, and/or heat. May be combined with Embossing.
Folding and Gluing For example: folding the cuts of a pocket folder into place and gluing it to create the pockets.
Fulfillment and Mailing For example: taking an advertising package of a labeled box, inserting a product item, and mailing the finished product to a distribution center, a client list, or customers as product as ordered.
Laminating see Litho Mounting  
Litho Mounting, Lithography, Lithographic Mounting, Litho Process in which lithographic print is adhered to chipboard, corrugated, foam, or other similar material
Number Up The number of images printed on a single sheet of paper. 3 up, for example, would mean 3 graphics covers could be cut from a single sheet on a single die cut.
Pocket Folder, Presentation Folder Common pocket folders are used in public schools by students to hold reports. A folder with pockets on the inside, sometimes with slits for business cards.
Folders of more elaborate styles are used in business to present products, concepts, ideas, materials, etc.
POP, P.O.P Point of Purchase Displays - Displays used to highlight merchandise at the check out counter (hence - point of purchase). Used to increase sales of impulse, occasional, or specialty items.
SBS Solid Bleach Sulfate - White board, bleached cardboard, e.g.
Sides, Print sides The number of sides upon which a box, poster, mailer, etc. receives a laminate or graphics.

Frequently Asked Questions
What is flute size? C-Flute, B-Flute etc.
Corrugated is made in different flute sizes. The flutes are the wavy paper in the center or the medium. C-Flute is approximately 1/6” thick and slightly sturdier than B-Flute. B-Flute is approximately 1/8” thick; E-Flute is approximately 1/16” thick. There are other sizes available however these are the most popular sizes.
Minimum order
The minimum order is $100 if no tooling or design services are involved, $350 if tooling [creating dies, e.g.] and design are required.
Lead Time
Generally 1-4 weeks, depending on the size and scope of the work. This can be minimized with up front planning and scheduling.
Most often the client supplies the printed material to our specification. However, Pyne Tree also has excellent sources for quality printing of your supplied artwork.
Shipping Charges
Unless otherwise requested, the customer is responsible for arranging shipping and the charge.
Design Services
Pyne Tree Packaging will assist you with the structural design and layout of your project.
Payment of 50% is required with the order and 50% upon completion prior to shipment. Credit Terms can be arranged after the first order.