Electronic Magazines and Web Journals for Advertising
An Original Approach
One of the unique services offered by Peterson Sales is the creation
of targeted web magazines. Since early
1994, Peterson Sales pioneered in web design via internet distributed
- We target a specific readership for your business. In traditional
advertising, you may spend millions of dollars in an effort to create
brand loyalty and name recognition. Our approach is different:
- We create an online, monthly magazine of feature stories, consumer
education, and news of the industry which appeal to the special interest
of your clientele.
- We generate a customer database from those who are interested in
your type of products.
- Our subscriber list is gathered only from customers who request
to be included in our mailings
- In each issue, we include stories about your store, highlight new
items, list special sales and featured products. The web pages are
linked to your catalog, sales, and ordering information.
- We send newsletter reminders for each issue inviting subscribers
back to the web site to see whats new.
The benefit of creating your own target market customer base on the
web is that you do not waste your advertising dollars.
You can spend millions
of dollars on the Web, hoping to gain a few clients; or, you can
spend much less to create your own market share. The choice is yours.